Words and Images LG Philippines
Editing Gabrielle de la Cruz
Last July 12, 2023, LG Philippines celebrated the 10th year anniversary of LG’s OLED technology. The event took place in the Korean Cultural Center in Taguig City from 3:00 PM to 6:00 PM. Prior to the program proper, media and guests were given an hour to experience the Korean culture through physical and digital displays of Hansik (traditional Korean food), Hangeul (the alphabetic system used for writing the Korean language), and Hanbok (traditional Korean clothing).
A visual history of Hangeul welcomes guests to the Korean experience hall. Visitors also had the chance to try to write their names in Korean and take a free photo at the Hangeul photo booth. A Hanbok digital experience was also available, allowing everyone to see how they would look like wearing traditional Korean clothing. Photographed by Gabrielle de la Cruz.
The program started once guests were able to explore the Korean experience hall and other activities that LG prepared. It highlighted LG’s groundbreaking innovations, unparalleled picture quality, and the brand’s commitment to pushing the boundaries of what is possible in home entertainment. “We are immensely proud to celebrate 10 years of LG OLED, a technology that has revolutionized the television industry. We have come a long way in delivering the best-in-class home entertainment experience, and this milestone is a testament to the hard work, dedication, and innovation of the LG team,” opened Mr. Sungjae Kim, LG Electronics Philippines managing director. “We thank our customers for their unwavering support and belief in LG’s OLED technology, which has been instrumental in our success.”
Mr. Kim Myeongjin, Director of the Korean Cultural Center, gave his speech next. “We are honored to host this event at the Korean Cultural Center. The remarkable LG OLED TV not only strengthens cultural ties but also serves as a medium to introduce Korea to the world and here in the Philippines. Let’s maximize these technologies to promote cultural exchange among our communities. With LG’s support, we are confident that we can create a vibrant and dynamic space where the beauty and richness of Korean culture can be shared and celebrated.” LG Electronics Philippines partnered with the Korean Cultural Center in the Philippines (KCC) to launch a donation program aimed at enhancing cultural exchange in the Philippines. Through the contribution of LG OLED TVs, the program seeks to foster cultural understanding and bridge communities.
Afterwards, Product Manager for LG TVs Ms. Angelica Dumlao revealed LG Philippines’ 2023 Technology Leadership and the key benefits of LG OLED technology. She summarized it concisely: “A, B, C, D, and E represent the pillars of LG’s technical leadership in OLED. A stands for the α9 AI Processor Gen 6, showcasing LG’s commitment to cutting-edge AI integration. B represents the Brightness Booster and Brightness Booster Max, enhancing picture quality in LG’s top OLED TVs.” C stands for Confidence in their technology, reflected in the brand’s 2-year warranty. She also mentioned “D” for Design, as seen in LG’s sleek and innovative designs, including the impressive ONE Wall Design, the TVs’ mountable features, and the way their products can assist in enhancing a space’s overall aesthetic. Lastly, she highlighted “E” or the extraordinary viewing experience delivered by LG OLED TVs.
LG Philippines ambassador Mari Jasmine also highlighted the sleek and innovative design of the LG OLED One Wall Design, which seamlessly integrates into any living space. “The LG OLED One Wall Design is a game-changer in home design. Its slim profile and sleek aesthetics make it a perfect fit for any interior, elevating the overall look and feel of the living space.”
Renowned media outlets Manila Bulletin and Yugatech stand witness to the remarkable journey and enduring excellence of LG OLED TVs. Testimonials from representatives Art Samaniego and Abe Olandres highlight their experiences and praise the outstanding picture quality and longevity of LG OLED TVs. These products “have consistently impressed us with their vibrant colors, deep blacks, and incredible detail. The picture quality is unmatched, making every viewing experience a visual delight. Over the years, LG OLED TVs have proven their worth and cemented their position as a top choice for discerning viewers,” shared Art Samaniego, technology editor of Manila Bulletin.
As the event came to a close, Mr. Sunho Choi, LG Philippines product director for home entertainment, expressed his gratitude to the LG ambassadors, distinguished guests, and media representatives for their unwavering support. He acknowledged the remarkable progress made by LG OLED TV and its impact on the industry, urging everyone to carry the spirit of innovation, excellence, and boundless imagination as they embrace the future of home entertainment with LG OLED TV. •
For more information, visit lg.com. Follow @LGPhilippines on Facebook and Instagram.
